Service
Website Development
High-performance websites, from marketing sites and landing pages to complex portals, built to convert.
- CMS
- E-commerce
- SEO
- Performance
What is website development?
Website development is the design and build of the site your customers, candidates and partners look at before they decide whether to deal with you. It covers the structure of the content, the design, the code that makes it load quickly, and the system your team uses to edit it afterwards.
A business website has a narrow job: explain what you do, make it credible, and make the next step obvious. Most of the work that decides whether it succeeds happens before any visual design, in choosing what pages exist and what each one is for. The technical side matters because it is measurable: how fast pages load, whether search engines can read them, and whether the site works on an average phone on an average connection.
What ABM provides
- Content structure and page planning
- Custom design, not a template
- CMS so your team can edit content
- Technical SEO and performance
- Forms, analytics and integrations
- E-commerce where needed
What can be built
- Company and service websites with a clear enquiry path
- Product and campaign landing pages
- E-commerce stores with payment and stock management
- Content and resource hubs with categories and search
- Multi-language sites
- Career and recruitment pages
- Portals that sit in front of a login
Who website development is for
- Companies whose current site undersells themThe work is good, the site is not, and it is costing enquiries.
- Businesses launching something newA product, a service line or a company that needs a credible presence quickly.
- Teams that cannot edit their own siteEvery text change currently needs a developer, so the site slowly goes out of date.
- Anyone selling onlineA store where the checkout, stock and product pages are reliable rather than merely present.
How website development works at ABM
- 01Content structureWhat pages exist, what each is for, and what a visitor should do next on every one of them.
- 02DesignA custom design built around your content, not a bought template with your logo dropped in.
- 03BuildResponsive, accessible front-end code, with a CMS set up so non-technical staff can edit pages safely.
- 04Technical SEOTitles, descriptions, headings, structured data, a sitemap, clean URLs and Core Web Vitals checked before launch.
- 05LaunchDomain, hosting, redirects from old URLs, analytics if you want it, and a check that nothing is left pointing at the old site.
- 06AftercareUpdates, new pages and security patches, so the site does not quietly rot.
Technologies and integrations
The exact stack is chosen per project and agreed with you in writing before development starts. These are the tools and categories we work with for website development.
Build
- Modern front-end frameworks
- Static and server-rendered pages
- Responsive layout
Content
- CMS for your team
- Multi-language content
- Media handling
Commerce
- E-commerce platforms
- Payment gateways
- Stock and order management
Findability
- Technical SEO
- Structured data
- Core Web Vitals
- Analytics
When to choose website development
- Most visitors need to read, understand and then contact you.
- Your team needs to publish and edit content without a developer.
- Search visibility and page speed matter to how people find you.
- You are selling products directly rather than running an application.
When something else fits better
- Web App DevelopmentVisitors need to sign in and work with their own data. That is an application, not a site.
- App Store OptimisationThe discovery problem is in the App Store or Google Play rather than in web search.
- API Development & IntegrationThe site needs to read live data from, or push data into, systems you already run.
Where website development usually fits
Questions
Website Development: common questions
Will we be able to edit the website ourselves?
Yes. Sites are built with a CMS so your team can change text, images and pages without touching code. What is editable is agreed during scoping: an open page builder and a tightly structured editor suit different teams, and the tighter option is usually easier to keep looking right.
Is SEO included?
Technical SEO is part of the build: page titles and descriptions, a sensible heading structure, structured data, clean URLs, an XML sitemap, correct canonical tags and Core Web Vitals. Ongoing content and off-page work is a separate, continuing activity and depends on your market.
Do you use templates?
The design is custom. Where a platform makes sense for commerce or content management we will use it, but the front end is built for your content rather than bought and lightly edited.
What about our existing pages and rankings?
Old URLs are mapped to new ones with permanent redirects at launch, so existing links and search results keep working rather than landing on a 404.
How fast should a website be?
Aim to meet Google's Core Web Vitals thresholds on a mid-range phone, not just on a desktop with a fast connection. Speed comes mostly from restraint: fewer scripts, smaller images, and not loading things the page does not need.
Thinking about website development?
Send a short brief. We'll reply within one business day with a next step, or honest advice if we're not the right fit.